The Architects of Demand: Our Preselling Champions
- Ibrahim Kolawole
- Nov 22
- 2 min read
If our drivers are the legs of the business, and the warehouse is the heart, then our Preselling Sales Executives are the eyes. They are the ones looking ahead. They go out before the inventory moves, securing orders and mapping out the future of our sales.
Preselling requires a unique kind of skill. You aren't just handing over a product; you are selling trust. You are asking a customer to make a commitment based on their faith in the Betty Distribution brand. It takes confidence, organization, and incredible people skills.
In October, two individuals mastered this art form, proving that great results start with great planning.
Top Performing Preselling Executives: The Strategists
These Executives didn’t just wait for business to come to them; they went out and built it. Their ability to secure orders in advance ensures our fleet runs efficiently and our customers stay stocked.

Timothy Etim (Uyo): The Uyo dominance continues! Timothy represents a region that is clearly firing on all cylinders right now. His ability to lock in presales has been a key factor in the massive success we are seeing from the Uyo territory. A fantastic strategic win.
Thomas Ogar (Kubwa): Representing Kubwa, Thomas has shown incredible tenacity. Preselling in a competitive market like Kubwa is no small feat, but Thomas has navigated it with skill, ensuring his territory remains a stronghold for our brand.
To the Preselling Team: You Set the Pace
To all our Preselling Executives: You are the "tip of the spear."
When you do your job well, everything else gets easier. The warehouse knows what to pack, the drivers know where to go, and the customers know when to expect us. You are the ones who turn chaos into a plan.
Seeing Timothy and Thomas succeed should remind us all that preparation is power. The more ground we cover today, the more we sell tomorrow.
Let’s use their success as a blueprint. We want to see more regions challenging Uyo and Kubwa on this leaderboard in November!
Congratulations, Timothy and Thomas! Thank you for leading the way.
Best Regards,
HR/Admin Department




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