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The December Clock is Ticking: Why Your Shelves and Pantries Should Be Full by Now

  • Writer: Ibrahim Kolawole
    Ibrahim Kolawole
  • Nov 26
  • 2 min read

It’s December 20th.

The air is thick with holiday rush. If you run a retail store or market stall, the foot traffic is non-stop. If you run a bakery, your oven is working overtime.


A loyal customer walks up to your counter. They have cash in hand, looking for that specific brand of premium rice, that essential vegetable oil, or the pasta they cook every Christmas. You turn to grab it, expecting to see the stock you ordered last week.

But the shelf is empty.

You check your supplier, and the response is the same everywhere: “Stock unavailable” or “Price has doubled since morning."


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You have to watch that customer put their money back in their pocket and walk out the door to buy from your competitor down the street. That isn’t just a lost sale; it’s a lost relationship.

We have all been there. The December Panic. But at Betty Distribution, we know you don’t have to repeat it.



Right now, the market feels calm. But this is the critical window where the winners of the holiday season are decided.

This is a numbers game. We all know that in December, wholesale prices fluctuate wildly. By stocking your shop floor now, you are locking in today’s lower prices. When the street prices inevitably rise in four weeks, you won’t be scrambling to pay more; you’ll be sitting on inventory that offers you a much healthier profit margin.


"Just in time" delivery usually means "just too late" in December. When the gridlock hits, trucks stop moving. By ordering your flour, sugar, and essentials today, you aren't just buying ingredients; you are buying peace of mind.


Now, reimagine that opening scene.

It is December 20th. The rush is on. But this time, your store shelves are packed tight. Your pantry is stacked floor-to-ceiling.


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Because you partnered with Betty Distribution early, you aren't fighting for stock.

  • Homes: your pantry is fully stocked up, not chasing delivery trucks.

  • As a Food business owner: you will be known as the "reliable shop" that never runs out, capturing every single sale that walks through the door.


The Betty Promise

Whether you are a baker protecting your production line, or a retailer protecting your profit margins, the solution is the same: Buy early.

We have fully stocked our warehouses with the rice, pasta, sugar, oil, and flour you need. We are ready.

Don’t let the "Profit Santa Claus'' move pass your business again.

Look at your shelves today.

Imagine how good it will feel to have them full packed by next week.


Contact Us today. Let’s make this the year you don’t just survive the holidays, but actually profit from them



 
 
 

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